Wade Financial Advisory, Inc. is recognized as one of the best financial planning firms in the country. However, we realize that our service is not right for everyone. Over the years, we have found that our firm works most effectively with people who share some or all of the following characteristics:
A desire to live a more meaningful life.
A willingness to creatively brainstorm with us – to engage in a continuing dialogue about the goals that drive their life values.
An understanding that there are many ways to live and openness to exploring their choices.
A willingness to make a shift in behavior if it furthers their long term goals.
Consider our firm to be the chief financial officer of their personal and/or business life.
Realistic investment objectives and a willingness to communicate those expectations to our firm clearly.
A commitment to honor the engagement by delivering financial information and completing necessary tasks in a timely manner.
A confidence in our advice and a commitment to ignoring financial propaganda (i.e., CNBC, financial magazines, well-intended friends, relatives, neighbors and co-workers).
A willingness to accept the investment returns offered by the market, recognizing that there is no full proof way to “beat the market” or achieve above-average performance.
Recognition that we don’t have all the answers, but knows that we’ll work our hardest to get them, and that financial planning – like life – is not an exact science.
A willingness to look for other people who have a need for better financial planning services, and to introduce those people to our offices for the same kind of help that you receive.
A desire to be a conscious and prudent consumer.
Recognition that big goals can be achieved by making small changes consistently over time.
A desire to have a financial plan that organizes their financial lives, and which uses their human and financial capital to create a result which helps them achieve their goals.
A willingness to delegate unwanted work to a professional financial advocate on an ongoing basis.
What is the turn-around time I should expect for emails and voicemail messages left with my Advisory team?
Your Advisory team or Client Service Advisor should contact you within 24-48 hours.
Can I decide to terminate the agreement at any time and is there a procedure? If so, are there any fees involved?
Wade Financial Advisory, Inc. maintains an “Open Retainer” with all our clients. An Open Retainer means that you are not in contract and are free to terminate the relationship at any point if deemed necessary. However, when terminating we ask that you provide written notification at least 30 days in advance to ensure a seamless process.
Who should I contact to schedule an appointment with my advisor?
Client Service Advisors are the main point of contact for scheduling client meetings and will coordinate a meeting with your Advisory team. Alternatively, you can schedule an impromptu appointment with your Advisor at any time by logging in to the Client Center found on the Wade Financial Advisory, Inc. website.
What should I expect when I schedule a meeting with an advisor?
When a meeting is scheduled, the Client Service Advisor will call or email our client(s) to confirm the meeting at least one week prior to the scheduled meeting. Additionally, the Client Service Advisor will ask for any required material(s) and/or information needed to prepare for the meeting. This information is requested one week prior to the scheduled appointment. Lastly, the Client Service Advisor will include a preliminary agenda breaking out the topics for discussion for the upcoming meeting.
What are WFA's obligations to you?
In consideration of the trust you place in us, we will commit to:
Act as your fiduciary. Striped of all the legalese that means treating your money with the same care and prudence that we would treat our own. We will always make recommendations that we believe are best for you. Period!
Have no allegiance or obligation to any unrelated company, product, or service provider. If we recommend anything or anyone, it is because we think this is in your best interest.
Get to know you as a person. Who you are sets the framework for understanding your financial goals and any possible fears and challenges you have concerning money. We will try to tailor our recommendations to fit you.
To treat you with respect, professionalism, honesty, and to maintain a nonjudgmental attitude toward the goals and information you present to us.
Be easily available to you by email, phone or in person during business hours.
Provide advice even if you may not want to hear it or even if this causes you some discomfort. The people we work with prefer us to be honest whenever we encounter what seem to be unrealistic expectations, a pattern of living beyond one’s means or even an occasional disconnect between stated goals and financial decisions. We will tell you the bad news along with the good-and there will sometimes be both!
We promise to tell you the plain, unvarnished truth all the time, especially when you may not want to hear it.
Our mission is to offer you an open structure in which we can customize a plan for you. Your unique plan will be created using only the tools in our toolbox that add value for your situation. Together, we will function as architect and builder of your plan of action.
Additionally, we will freely make available the wisdom we have acquired through years of experience as the opportunity arises.
What services does Wade Financial Advisory, Inc. provide me?
Our planning services include mathematical analysis and forecasting, providing professional evaluation and advice, making specific recommendations, providing ongoing support, building a rationale for making decisions and acceptance of our fiduciary role as your financial advisor. We seek to enable people to make effective financial decisions, and to find ways to become more effective in their personal and business lives.
Comprehensive financial planning integrates key areas of your financial life:
Goals and values identification (Providing a context for your financial plan as a whole).
Tax planning and preparation (keeping more of what you earn/Improve your wealth-building efficiency).
Asset management (Your total investment picture).
Disability and risk management (Protecting you from catastrophe).
Debt management (Reducing unnecessary expenses).
Estate planning (Transferring lifetime assets to heirs and/or to worthy causes according to your wishes).
Charitable/social capital planning (Enabling you to give back to the community).
Each of these areas is important in helping you achieve personal financial success. Each of them also interacts with, and impacts upon, the others. If one of these areas is not considered before decisions are made, then there is a danger of taking actions that may, in fact, conflict with your actual needs. Often people work with us to put issues into perspective, and to make important decisions that require professional analysis.
What are your Core Beliefs and Philosophies?
Our view is not that life is too short, but rather that it is too long not to be doing things that are meaningful to you (and sometimes even fun!).
We think that the majority of people spend too much time on the “how much” and not enough time thinking about the “why” of what they are doing.
We believe that the money is the means, not the goal. While wealth can help in the achievement of life-goals, often there may be other ways to reach these same goals that have little to do with money and are more related to style choices.
We also believe that in our society, there are certain activities, undertaken by professionals and financial consumers, that are usually harmful to a person’s financial health. Financial publications, chat rooms, discussion forums, and many television programs promote investment habits which we believe – and which the most respected financial research confirms – are at best unproductive and at worst destructive.
At Wade Financial Advisory, Inc., we do not believe in the concept of “hot” stocks or in seeking short-term returns from any investment. Nor do we believe in attempting to “time” the market, which usually means moving investments out of the markets when a manager thinks they are going to go down, and/or moving back in when a manager thinks the markets are going to move up.
We also believe that if your time horizon is greater than three years, you should accept some of the volatility of the stock market. For those financial needs that are fewer than three years in the future, we believe you should invest in ways that avoid this risk.
Our investment activities are generally defined by principles that are collectively known as Modern Portfolio Theory, based on the work of Harry Markowitz, recipient of the 1990 Nobel Prize in Economics. One of the primary tenets of Modern Portfolio Theory is the idea that the future cannot be predicted, and neither can stock prices. Another is that a portfolio composed of several asset classes will experience fewer price movements and volatility than more concentrated portfolios – even though the more diversified portfolio will inevitably include some losing positions at any given time.
Despite the strong scientific underpinnings for how we conduct our investment advisory business, we know that the advice and discipline that we provide is not “rocket science”. Most of our clients have the intellectual ability-although perhaps not the time or inclination- to do it themselves if they wanted to do so. They instead entrust us to manage their financial affairs for them.
We believe that much of the “financial advice” people receive comes in the form of advertisements, which suggest with powerful images that happiness and/or fulfillment can be achieved by the purchase of this or that advertised item. Our goal is to help you recognize your individual view of happiness and/or fulfillment, so you can determine which personal expenditures further your progress toward personal happiness and fulfillment.
Our goal is to provide you with great financial leadership. A poor leader tells people where the leader thinks they should go; a great leader shows people why a change could be to their benefit, listens to their thoughts and ideas, and gives them counsel (and an occasional nudge) on the journey. We strive to be great leaders — but we can’t do it without you!
Finally, we believe in the value of synergy – of the team approach to financial planning. Effective communication and exchange of data and ideas between all related advisors is essential to creating an exceptional plan for you. That means that we expect to routinely share your financial information, as needed, with our professionals on staff.
(We will NOT share your financial information with outside persons unless and until we receive direction from you to do so.)
Can I use just one of your services?
We offer solutions using a comprehensive, consultative approach, with the goal of simplifying your financial life. While we accommodate clients utilizing only one of our services, we find that using a holistic approach and coordinating a client's financial planning, investment management, as well as tax planning and preparation, is the best path to achieving this goal.
Do you have a minimum account size?
While we do not have a minimum account size, our services are best suited for clients with complex planning requirements necessitating a high level of care and attention.
What is your fee structure?
At Wade Financial Advisory, our asset management compensation is 100% transparent, so you know exactly what we make and the value we provide. We charge a competitive asset under management (AUM) annual fee that is computed on the value of the assets we manage. In certain circumstances, a financial planning fee may be charged.
What is the Financial Planners Association?
The Financial Planning Association (FPA®) is the largest membership organization for personal financial planning experts in the U.S. and includes professionals from all backgrounds and business models. They help connect thousands of consumers to competent and ethical planners who uphold the FPA Standard of Care. FPA members are those who commit to the highest standards of professional competence, ethical conduct and clear, complete disclosure to those they serve. They deliver advice using an objective, client-centered, ethical process.
What is the significance of the term, ''NAPFA-Registered Financial Advisor?''
NAPFA-Registered Financial Advisors must adhere to the industry’s most demanding practice requirements, including meeting NAPFA’s rigorous training and annual continuing education requirements, as well as maintain a fee-only compensation structure. We believe that, through our NAPFA-Registered Financial Advisor program, we have created the financial planning industry’s clearest message about the level of responsibility and care that must be exercised on behalf of each client.
NAPFA-Registered Financial Advisors must complete 60 hours of continuing education across a broad spectrum of subjects every two years. Areas required include insurance and risk management, investments, income tax planning, retirement planning and employee benefits, estate planning, communications, and ethics of financial planning.
What is NAPFA?
NAPFA, the National Association of Personal Financial Advisors, is an organization through which fee-only financial planners can enhance their professional skills, market their services and become part of a collective, influential voice on matters that affect them and their clients. Founded in 1983, NAPFA has more than 2,400 members nationwide.
What is an Enrolled Agent (EA)?
An enrolled agent (EA) is a federally authorized tax practitioner who has technical expertise in the field of taxation and who is empowered by the U.S. Department of the Treasury to represent taxpayers before all administrative levels of the Internal Revenue Service for audits, collections, and appeals. Only enrolled agents, attorneys, and CPAs may represent taxpayers before the IRS. An enrolled agent can advise, represent, and prepare tax returns for individuals, partnerships, corporations, estates, trusts, and any entities with tax-reporting requirements, and their expertise in the continually changing field of taxation enables them to represent taxpayers effectively at all administrative levels within the IRS.
What is a CERTIFIED FINANCIAL PLANNER(CFP®)?
Licensed by the Certified Financial Planner Board of Standards, CFP®s must pass an advanced college-level course of study addressing financial planning subject areas, including insurance planning and risk management, employee benefits planning, investment planning, income tax planning, retirement planning, and estate planning. In addition, they must pass the comprehensive CFP® certification examination and obtain at least three years of full-time financial planning-related experience. To maintain the designation, CFP®s must complete 30 hours of continuing education every two years.
What is a registered investment advisory (RIA) firm?
As a registered investment advisory firm, Wade Financial Advisory, Inc. acts in a fiduciary capacity, meaning that we always put the interests of our clients ahead of our own interests. Under the Investment Advisers Act of 1940, any firm that is engaged in the business of providing financial advice for a fee is considered to be an “investment advisor.” These firms are required to be registered with the appropriate federal or state agency. As such, Wade Financial Advisory, Inc. is registered with the State of California.
Why is fee-only compensation of critical importance?
A financial planner who has a financial stake in the course of action that he or she recommends to a client faces an inherent conflict of interest and cannot be considered objective and unbiased. This is true even if the planner truly believes that he or she has only the best interests of the client at heart. Unfortunately, the vast majority of financial advisors in the United States are sellers of financial products. Some or all of their income may be dependent upon their ability to steer their clients to a limited slice of the thousands of financial products available today.
Putting aside the conflict-of-interest factor, limiting choices in and of itself often is enough to impact the quality of the investment advice. Non-fee-only advisors include stockbrokers, analysts, insurance agents, accountants, and attorneys, as well as financial planners. Many of their clients are not aware of their advisors dependence on selling products, or they do not recognize its significance.
NAPFA believes that many of the problems that beset Americans today in their financial affairs – including the mismanagement of debt, failure to protect retirement assets, and poor allocation of savings and investments – relate directly to the conflicts of interest that pervade the marketplace.
2105 South Bascom Ave
Campbell, CA 95008